We are in press – Coopzeitung

We love it when our work get noticed and press write about Family First! Thank you Coopzeitung for featuring us in a wonderful article about mom entrepreneurs with great tips on how to start online business for moms in Switzerland. Read here: Coopzeitung website.

Elena Habicher Family First Coopzeitung
Elena Habicher (Family First) © Coopzeitung 2016 ©Photo Gabi Vogt

Article Coopzeitung, Issue No. 24, 14 June 2016 (translated from German)

Elena Habicher (38): A city guide for families.

The idea of Family First – a city guide for families and kids, was born out of a personal need: “There are no perfect parents. We all need inspiration and ideas on things to do with our kids” says Elena Habicher (38), the mom of Alissa (5) studied Finance and Arts. She thinks that her homepage should not only be an inspiration: just as important as providing ideas, is important to provide a platform for exchange.

“At first I was thinking about Family First as a print publication” says Zurich mom. But soon she changed her mind as in discussions with other parents she realized that the most parents preferred a website to a print magazine.

Before launching Family First project Habicher had a business plan. This helped her to learned about the strengths and weaknesses of her project. “In real life, however, you have to stay flexible” smiles Habicher, as in the meantime there have been same changes in her family life – in November she expects a second baby.

This might be interesting for you too

  • Mam blog mama tested kinder produkt

    MiaMily Baby carrier tested by a mom

    Among the new brands and products for kids and parents, I discovered one that I can call the winner of my heart and my back! MiaMily is the only baby carrier that you can use in 9 different ways and is designed to help your back and hips feel as comfortable as possible. What is really special, MiaMily has a… Read more 

  • Sorel collaboration on Family First Switzerland

    Mama Blog – with Sorel boots for kids the winter can finally begin now!

    When it comes to winter the only thing you need is a warm jacket and good winter boots. Especially when you spend Christmas with kids in the Alps and like for them to enjoy the mountain slopes to its fullest. Thanks to Sorel boots for kids the winter for us can finally begin! Happy mom is when she knows her kids are… Read more 

  • Tips for hiring an Au Pair in Switzerland

    This article is written from my personal experience over the last 3 years. So I am not an agency, but a Mother working of 2 amazing little children. The links provided will give you full regulatory information. My intention is to support other mothers working like myself who need that little bit of help, at home to have quality time… Read more