We are in press – Coopzeitung

We love it when our work get noticed and press write about Family First! Thank you Coopzeitung for featuring us in a wonderful article about mom entrepreneurs with great tips on how to start online business for moms in Switzerland. Read here: Coopzeitung website.

Elena Habicher Family First Coopzeitung
Elena Habicher (Family First) © Coopzeitung 2016 ©Photo Gabi Vogt

Article Coopzeitung, Issue No. 24, 14 June 2016 (translated from German)

Elena Habicher (38): A city guide for families.

The idea of Family First – a city guide for families and kids, was born out of a personal need: “There are no perfect parents. We all need inspiration and ideas on things to do with our kids” says Elena Habicher (38), the mom of Alissa (5) studied Finance and Arts. She thinks that her homepage should not only be an inspiration: just as important as providing ideas, is important to provide a platform for exchange.

“At first I was thinking about Family First as a print publication” says Zurich mom. But soon she changed her mind as in discussions with other parents she realized that the most parents preferred a website to a print magazine.

Before launching Family First project Habicher had a business plan. This helped her to learned about the strengths and weaknesses of her project. “In real life, however, you have to stay flexible” smiles Habicher, as in the meantime there have been same changes in her family life – in November she expects a second baby.

This might be interesting for you too

  • Hotel Feuerstein Nature Family Resort in Südtirol

    Family time in Hotel Feuerstein

    We have been to several family hotels already, but I always wanted to visit the one I heard so much about. As a result, we spent a long weekend in Hotel Feuerstein Nature Family Resort in Southtyrol and had the most pleasant stay. Here is our family time in Hotel Feuerstein story! By arriving and seeing the hotel from outside already gave… Read more 

  • Interview mit dem großen Brustpumpenhersteller Medela auf Family First

    Video interview: Are we ready to reconsider pumping in Switzerland?

    Breast milk pumping in Switzerland, sadly, is a controversial topic. It still considered embarrassing or taboo talking about it. People often assume breast pumping is something unnatural and cannot be considered as breastfeeding. Pumps are being associated with pain or as a solution for nursing problems. A lot of moms feel that pumping devices are bizarre, humiliating and exhausting. Despite the… Read more 

  • Winterthur mit Kindern erleben

    Top 10 things to do with kids in Winterthur

    If you live in Winterthur or going to visit Winterthur with children for the first time, maybe our list with 10 top things to do with kids in Winterthur will be helpful. Considering, it is the second largest town in canton Zurich and have a lot to offer for big and small. 1. The Swiss Science Center Technorama is a truly… Read more