We are in press – Coopzeitung

We love it when our work get noticed and press write about Family First! Thank you Coopzeitung for featuring us in a wonderful article about mom entrepreneurs with great tips on how to start online business for moms in Switzerland. Read here: Coopzeitung website.

Elena Habicher Family First Coopzeitung
Elena Habicher (Family First) © Coopzeitung 2016 ©Photo Gabi Vogt

Article Coopzeitung, Issue No. 24, 14 June 2016 (translated from German)

Elena Habicher (38): A city guide for families.

The idea of Family First – a city guide for families and kids, was born out of a personal need: “There are no perfect parents. We all need inspiration and ideas on things to do with our kids” says Elena Habicher (38), the mom of Alissa (5) studied Finance and Arts. She thinks that her homepage should not only be an inspiration: just as important as providing ideas, is important to provide a platform for exchange.

“At first I was thinking about Family First as a print publication” says Zurich mom. But soon she changed her mind as in discussions with other parents she realized that the most parents preferred a website to a print magazine.

Before launching Family First project Habicher had a business plan. This helped her to learned about the strengths and weaknesses of her project. “In real life, however, you have to stay flexible” smiles Habicher, as in the meantime there have been same changes in her family life – in November she expects a second baby.

This might be interesting for you too

  • Neue Bücher für Kinder und Eltern, die wir lieben

    Sorry, this entry is only available in Deutsch. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.Es gibt viele neue Bücher auf dem Markt, aber es ist nicht einfach, die neuesten Ausgaben zu finden, die wirklich lesenswert sind. Vielleicht kann Family First da helfen?… Read more 

  • Zürich bei Bike

    Zurich by bike, by a first bike

    I don't remember how I got my first bicycle. I think I was seven. I vaguely remember my father running after me, holding the bike. During the long summer holidays, on the dusty roads of a Central Asian metropolis through the shimmering heat of 40 degrees, my bike became my best friend. Now, decades later I put my child on… Read more 

  • Laurastar SMART – for the pleasure of ironing

    *There were times when doing the ironing was the household chore I hated the most. Until one day I tried a steam iron and this was the only reason that made me love ironing. It’s really impressive how steam ironing is so much more powerful and effective than regular ironing. Steam ironing speeds up the process as steam softens creases… Read more